I’ve heard it said in the marketing world to never reject your product for the customer. In other words, if your product is to be rejected, make sure it’s the customer who does the rejecting — don’t do it for them. The most extreme version of this I’ve heard is “The answer isn’t ‘No’ until they call security.” Maybe that’s a bit radical, but it does show the passion, commitment, and belief in the product a successful marketer must exhibit in order to close the deal. 

Before I go any further I want to be clear about something. I’m not suggesting we trivially “market” Christ like the newest slicer and dicer on a late night TV infomercial. However, I do believe we could learn some things from how the marketing world presents their product. Things that could help us share Christ with those around us. 

For instance, how many of us, when we’ve come across someone in obvious need of Christ, have said to ourselves “They don’t want to hear that,” or “They’ll never believe what I’ve got to say.” Then we leave them still searching for the answer. 

I admit I’m guilty of it. I’ve rejected Christ on behalf of others. I’ve made up their minds for them before they even knew I had the answer. 

But a good marketer sees the need of the customer and then delivers the answer. It’s up to the customer to decide whether the marketer has something they want to try or not. How much more should we do the same? We have the answer of all answers but many times don’t even give so much as a hint of it to someone in need. 

So what are we to do? Pester the un-churched about Christ until they call security? Well, maybe we shouldn’t go that far. But we can share Christ’s love to someone in need. We can be relentless about loving them even if they reject us. We can simply show them the love Christ showed us. 

It’s not about pressure tactics, surveys, cliché tracts, or spiffy advertising. It’s about letting the product speak for and sell itself. What is the product? Jesus’ agape love. 

Live The Mission,